The MassKara Festival is a week-long festival held each year in Bacolod City, the capital of Negros Occidental province in the Philippines every third weekend of October nearest October 19, the city's Charter Anniversary.
The word "MassKara" is a portmanteau, coined by the late artist Ely Santiago from the word "mass" meaning "many or a multitude of the people", and the Spanish word cara meaning "face". A prominent feature of the festival is the mask worn by participants; these are always adorned with smiling faces. MassKara thus means a multitude of smiling face'.
The festival features a street dance competition where people from all walks of life troop to the streets to see colorfully-masked dancers gyrating to the rhythm of Latin musical beats in a display of mastery, gaiety, coordination and stamina. Major activities include the MassKara Queen beauty pageant, carnivals, drum and bugle corps competitions, food festivals, sports events, musical concerts, agriculture-trade fairs, garden shows, and other special events organized ad-hoc every year.